Hello, I’m
Axel Nieuwland
A creative Dutchie that is well versed in the arts of sarcasm and humor. I like to work on various projects that benefit people, both familiar and unknown. Constantly curious to learn new things and always ready for a nice cup of cappuccino.
Design Philosophy
Minimalism
Eliminating unnecessary elements to create a focused and meaningful experience for the user.
Input & Feedback
Ensuring timely and meaningful feedback with every user interaction to build trust, enhance usability, and make users feel acknowledged.
Streamline & Clarify
Translating complex systems into intuitive and user-friendly experiences without compromising on functionality or depth.
Consistency
Consistency creates predictability and builds user confidence, transforming good experiences into great ones by fostering familiarity and trust.
Hololens app showcase
This is what the end result of my programming work looked like for the HoloLens project. The HoloLens app is fed data from the cloud that is linked to a factory database that collects the status of its many machines. This info is then visualized in the form of simple display windows so that engineers can quickly see if there are any problems they need to act upon for maintenance.
(this was recorded in 2020 with the first HoloLens so no audio or higher resolution could be recorded due to hardware limitations. The other objects in the video such as the sun, earth, coffee and balloon were added to showcase the various ways in which the user can interact with the HoloLens that are unique to the Augmented and Mixed Reality space)
Experience
User Experience Designer (Internship) – Guardian360 / Aug 2023 to Feb 2024
At Guardian360, I worked independently on the Gamification design project as a UX designer. The project goal was to do research on how Gamification could be applied to Guardian360’s Lighthouse product to make it more user-friendly.
Hololens App Developer (Internship) – Magion / Feb 2019 to Feb 2020
During my internship at Magion I worked independently on the HoloLens app project as both the lead designer and developer. The project goal was to make a Mixed Reality product for the HoloLens, through which factory workers would be able to remotely view the state of their factory machines. It was this experience that led me to become a UX designer.
Education
Communication and Multimedia Design (HBO Bachelor of Science) – The Hague University of Applied Sciences / 2020 to 2025
My most recent study and current profession, CMD is an educative design course where students can learn various tools, aspects and techniques to become a designer of their choice. I chose to follow the path of a UX designer.
GameDeveloper (MBO4) – Grafisch Lyceum Utrecht / 2016 to 2020
During Gamedevelopment I learned various tools and trades that are needed to make a game, these include and are not limited to: Programming, Prototyping, Game Design, Research, Marketing, Sound engineering, 2D & 3D art creation, Agile & Scrum work methods and more.
Economics & Administration (VMBO Kader)- De Meander – / 2012 to 2016
I learned how economics and administration worked. I did this study, so I could get my diploma to study Gamedevelopment.
Certificates
The Art of Writing (Minor) – Hogeschool Utrecht / Feb 2023 to Jun 2023 (Full-time)
During this Minor I learned various ways to enhance my writing in the fields of: Fiction, Non-Fiction, Poetry and Screen writing. You can listen to an audio drama that I made during this minor here.
Psychology (Minor) – De Haagse Hogeschool / Februari 2022 (Full-time)
During this Minor, I studied Psychology to better understand how the human mind works, so I could apply this knowledge and insight in my day-to-day work as a designer.
Drivers License / April 2020
I got my driver’s license (only for automatic cars) so I can have more mobility and traveling options.
Languages
- English (Proficient)
- Dutch (Native)
- German (Beginner)