{"id":25867,"date":"2025-01-01T13:57:04","date_gmt":"2025-01-01T13:57:04","guid":{"rendered":"https:\/\/www.axelnieuwland.com\/?page_id=25867"},"modified":"2025-09-14T13:16:37","modified_gmt":"2025-09-14T13:16:37","slug":"case-study-make-a-wish-marketing-campaign","status":"publish","type":"page","link":"https:\/\/www.axelnieuwland.com\/?page_id=25867","title":{"rendered":"Case Study – Make a Wish marketing campaign"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#cfdcee” custom_padding=”11px||29px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.2″ _module_preset=”default” custom_margin=”-6px|auto||auto||” custom_padding=”7px||1px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

Perception Changing Marketing Campaign<\/h1>\n

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Perception Changing Marketing Campaign<\/h1>\n

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Perception Changing Marketing Campaign<\/h1>\n

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[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#242222″ text_font_size=”16px” text_orientation=”center” custom_margin=”-5px||23px||false|false” custom_padding=”0px||0px|||” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);|| }||||selector:active {|| transform: scale(0.95);||}” locked=”off” global_colors_info=”{}”]<\/p>\n

<\/span><\/span>Changing perceptions to save lives.<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”22px||25px|||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-4px|auto||auto||” custom_padding=”11px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src_webm=”https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2024\/12\/Share-Your-Wish-Journey-Pitch.mp4″ image_src=”https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2024\/12\/Make-a-wish-journey-advertentie.png” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||-38px|||” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset2″ global_colors_info=”{}” title_text=”Share Your Wish Journey – Pitch” src=”https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2024\/12\/Share-Your-Wish-Journey-Pitch.mp4″ sticky_enabled=”0″][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

Sector <\/strong> Nonprofit<\/p>\n

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Sector <\/strong>Nonprofit<\/p>\n

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Sector\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong> Nonprofit<\/p>\n

[\/et_pb_text][et_pb_divider color=”#0A0000″ divider_weight=”2px” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||-4px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text content_tablet=”<\/p>\n

Client <\/strong> Make a Wish Foundation<\/p>\n

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Client <\/strong>Make a Wish Foundation<\/p>\n

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Client\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/strong> Make a Wish Foundation<\/p>\n

[\/et_pb_text][et_pb_divider color=”#0A0000″ divider_weight=”2px” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||-9px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text content_tablet=”<\/p>\n

My Role <\/b>Marketing, UX Design<\/p>\n

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My Role <\/b>Marketing, UX Design<\/p>\n

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My Role\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/b>Marketing, UX Design<\/p>\n

[\/et_pb_text][et_pb_divider color=”#0A0000″ divider_weight=”2px” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text content_tablet=”<\/p>\n

Project Time <\/strong> 2 Months<\/p>\n

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Project Time <\/strong>2 Months<\/p>\n

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Project Time\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong>\u00a02 Months<\/p>\n

[\/et_pb_text][et_pb_divider color=”#0A0000″ divider_weight=”2px” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||9px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_button button_url=”https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2025\/09\/Make-a-wish-marketing-CampagneBoekje.pdf” url_new_window=”on” button_text=”See the Marketing campaign book” button_alignment=”center” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”772babcc-9554-4d17-965e-1f208b6b0c22″ button_text_color=”#FFFFFF” button_bg_color=”#0e84f9″ button_border_radius=”10px” button_font=”|700||on|||||” background_layout=”dark” custom_margin=”|20px||0px|false|false” custom_margin_tablet=”|20px||0px|false|false” custom_margin_phone=”|0px|||false|false” custom_margin_last_edited=”on|desktop” animation_style=”slide” animation_direction=”left” animation_direction_tablet=”left” animation_direction_phone=”bottom” animation_direction_last_edited=”on|phone” custom_css_free_form=”selector:hover {|| background-color: orange !important;|| transform: scale(1.1);|| transition: all 0.3s ease-in-out;||}||||selector:active {|| transform: scale(0.95);||}” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#cfdcee” custom_padding=”11px||37px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.2″ _module_preset=”default” custom_margin=”-6px|auto||auto||” custom_padding=”7px||1px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Project Background” _builder_version=”4.27.4″ _module_preset=”default” title_text_align=”center” title_text_color=”#0E84F9″ title_font_size=”44px” custom_padding=”25px|||||” custom_css_free_form=”selector {|| position: relative;||}||||selector::after {|| content: %22%22;|| position: absolute;|| left: 0;|| bottom: -2px;|| width: 0;|| height: 2px;|| background: #1F90FF;|| transition: width 0.3s ease-in-out;||}||||selector:hover::after {|| width: 100%;||}||” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#242222″ text_font_size=”18px” text_orientation=”center” custom_margin=”-5px||23px||false|false” custom_padding=”0px||0px|||” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);|| }||||selector:active {|| transform: scale(0.95);||}” locked=”off” global_colors_info=”{}”]<\/p>\n

<\/span>During my second school year, my classmates and I got a collaborative project from the Make-A-Wish foundation: to come up with a new and innovative marketing campaign through which the donator’s misconception about MAW’s missions statement could be fixed.<\/p>\n

Me and three other students worked collaboratively as a team on this project. My role within the team was to make all the necessary documentation, help with the ideation process and provide assistance to the team lead to keep everyone on track, focused and coordinated.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”13px||52px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” min_height=”227.8px” custom_margin=”-1px|auto||auto||” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Make a Wish Charity Service” _builder_version=”4.27.4″ _module_preset=”default” title_font=”||||||||” title_text_align=”center” title_font_size=”40px” min_height=”54px” custom_margin=”10px||36px||false|false” custom_padding=”12px||0px|||” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);||}||||selector:active {|| transform: scale(0.95);||}||||selector {|| position: relative;||}||||selector::after {|| content: %22%22;|| position: absolute;|| left: 0;|| bottom: 10px;|| width: 0;|| height: 2px;|| background: grey;|| transition: width 0.3s ease-in-out;||}||||selector:hover::after {|| width: 100%;||}||” global_colors_info=”{}”][\/et_pb_heading][et_pb_image src=”https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2024\/12\/Make-a-wish-Website-1024×408.jpg” title_text=”Make a wish Website” align=”center” src_tablet=”https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2024\/12\/Make-a-wish-Website-1024×408.jpg” src_phone=”https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2024\/12\/Make-a-wish-Website.jpg” src_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” max_width=”52%” custom_margin=”||40px|||” border_radii=”on|25px|25px|25px|25px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#242222″ text_font_size=”18px” text_orientation=”center” custom_margin=”-5px||23px||false|false” custom_padding=”0px||0px|||” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);|| }||||selector:active {|| transform: scale(0.95);||}” locked=”off” global_colors_info=”{}”]<\/p>\n

<\/span>Make-A-Wish (MAW) is a nonprofit organization dedicated to granting life-changing wishes to children with critical illnesses. They provide a unique, personalized experience that empowers children and brings hope, strength, and joy to their lives. Through collaboration with families, volunteers, and partners, Make-A-Wish creates magical moments that leave a lasting positive impact. Focused on compassion and creativity, the organization works tirelessly to inspire communities and transform lives.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Problem & Goal Statement” _builder_version=”4.27.4″ background_color=”rgba(51,38,38,0.24)” min_height=”985.2px” custom_padding=”30px||110px|||” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.27.4″ background_enable_color=”off” custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” min_height=”57.6px” custom_margin=”||8px|||” custom_padding=”||0px|||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);||}||||selector:active {|| transform: scale(0.95);||}||||selector::after {|| content: %22%22;|| position: absolute;|| left: 0;|| bottom: 10px;|| width: 0;|| height: 2px;|| background: red;|| transition: width 0.3s ease-in-out;||}||||selector:hover::after {|| width: 100%;||}||” inline_fonts=”Poppins” global_colors_info=”{}”]<\/p>\n

The Problem<\/span><\/h2>\n

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Make-A-Wish struggles with public misconceptions about their mission.<\/p>\n

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Misperception<\/strong><\/span><\/h4>\n

People perceive MAW as an organization that organizes a fun day out for children that are nearing the end of their lives. MAW’S actual mission is to provide hope and strength to children with severe, sometimes life-threatening illnesses by granting their wish so they can recover and live a full, and happy life.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” custom_padding=”|||25px||” animation_style=”fade” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);||}||||selector:active {|| transform: scale(0.95);||}” inline_fonts=”Lora” global_colors_info=”{}”]<\/p>\n

A sense of Urgency<\/strong><\/span><\/h4>\n

Because of the misperception about MAW’s mission, there is no sense of urgency to help the children that are in desperate need of hope and strength, which MAW gives through their wish journey program.\u00a0<\/span><\/p>\n

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The Goal<\/span><\/h2>\n

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Design an online fundraising campaign that emotionally engages potential donors by showcasing the transformative power of the Wish Journey<\/em><\/p>\n

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Changing Perceptions<\/strong><\/span><\/h4>\n

The goal is to change how people perceive MAW’s wish journeys by showing them the months long personalized process that make a wish journey special, personal and powerful for each child.<\/span><\/p>\n

<\/span><\/p>\n

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Urgency Awareness<\/strong><\/span><\/h4>\n

The fundraising campaign must convey urgency, avoid stereotypical narratives of terminal illness, and highlight the ongoing need for support to ensure these children\u2019s stories continue beyond their diagnosis.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Design Process” _builder_version=”4.27.4″ custom_padding=”30px||16px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” min_height=”227.8px” custom_margin=”-1px|auto|-82px|auto||” custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Research & Ideation” _builder_version=”4.27.4″ _module_preset=”default” title_text_align=”center” title_text_color=”#0E84F9″ title_font_size=”44px” custom_css_free_form=”selector {|| position: relative;||}||||selector::after {|| content: %22%22;|| position: absolute;|| left: 0;|| bottom: -2px;|| width: 0;|| height: 2px;|| background: #1F90FF;|| transition: width 0.3s ease-in-out;||}||||selector:hover::after {|| width: 100%;||}||” global_colors_info=”{}”][\/et_pb_heading][et_pb_divider color=”#0A0000″ divider_weight=”4px” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-27px||13px|||” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-34px|auto||auto||” custom_padding=”6px||19px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Reaching the Demographic” _builder_version=”4.27.4″ _module_preset=”default” title_text_align=”center” title_text_color=”#0A0000″ custom_margin=”-50px||13px|||” custom_margin_tablet=”-50px||13px|||” custom_margin_phone=”-20px||13px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”17px” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);||}||||selector:active {|| transform: scale(0.95);||}” global_colors_info=”{}”]<\/p>\n

During the initial research phase, we discovered that MAW’s target audience was between 30 and 40 years old and usually had kids of their own. We then discovered that this demographic spends most of their online time on platforms like Pinterest, which opened up a new way for us to reach this audience compared to the traditional methods (TV & Flyers). This discovery made us decide to focus our marketing strategy around Pinterest.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2024\/12\/Marketing-Middel-voorbeeld-van-Pintrest.jpg” title_text=”Marketing Middel voorbeeld van Pintrest” align=”center” _builder_version=”4.27.4″ _module_preset=”default” max_width=”88%” module_alignment=”center” max_height=”500px” custom_margin=”||10px|||” custom_padding=”||7px|||” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” min_height=”33.8px” custom_margin=”-10px||6px|||” custom_padding=”||6px|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);||}||||selector:active {|| transform: scale(0.95);||}” global_colors_info=”{}”]<\/p>\n

A mockup of how the marketing campaign would look on Pinterest<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”1px|auto||auto||” custom_padding=”9px||3px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”"||divi||400″ icon_color=”#0A0000″ icon_width=”52px” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Feedback Empathization” _builder_version=”4.27.4″ _module_preset=”default” title_text_align=”center” title_text_color=”#0A0000″ custom_margin=”||-6px|||” custom_padding=”||15px|||” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”17px” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);||}||||selector:active {|| transform: scale(0.95);||}” global_colors_info=”{}”]<\/p>\n

With our platform and method of marketing established, we decided to focus our efforts on solving one of the two core problems: changing perceptions around the wish journey. We needed to change people’s perception from the wish journey being a final send-off for deathly ill children to the empowering and hope giving boost that the children need to overcome their deathly predicament. To achieve this we focused on empathizing the demographic with the children.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2024\/12\/Make-a-wish-marketing-bedankt-Pagina.jpg” title_text=”Make a wish marketing bedankt Pagina” _builder_version=”4.27.4″ _module_preset=”default” max_height=”1000px” custom_margin=”||-4px|||” custom_padding=”5px||6px|||” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”1px||0px|||” custom_padding=”||6px|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);||}||||selector:active {|| transform: scale(0.95);||}” global_colors_info=”{}”]<\/p>\n

A finished example of a progress report & thank you email mockup for the donators<\/em><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”17px” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);||}||||selector:active {|| transform: scale(0.95);||}” global_colors_info=”{}”]<\/p>\n

Our plan to do this was to set up a page where people could read short stories about the various children’s hopes, dreams and history. Now that people can put a name to a face, they feel more directly involved and invested to help contribute to a child in need through the wish journey. It was around this time when I came up with the idea to show a \u201cThank You\u201d message to donors who contributed to a specific wish journey, where we could thank them and directly show the impact their donation had on the child(ren).<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”1px|auto||auto||” custom_padding=”9px||3px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”"||divi||400″ icon_color=”#0A0000″ icon_width=”52px” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Fundraising bar” _builder_version=”4.27.4″ _module_preset=”default” title_text_align=”center” title_text_color=”#0A0000″ custom_margin=”||13px|||” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”17px” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);||}||||selector:active {|| transform: scale(0.95);||}” global_colors_info=”{}”]<\/p>\n

Now that we had come up with a solution for the empathy problem, we only had to focus on the last remaining problem: Invoking a sense of Urgency. Life is unfair, sadly this also goes for the various children that MAW wishes to help, to achieve this donors need to see the urgency that a child is in. This is where I came up with my second contribution to the team: (on the creative front) the fundraising bar.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2024\/12\/Make-a-wish-marketing-bedankt-Pagina-2.jpg” title_text=”Make a wish marketing bedankt Pagina 2″ _builder_version=”4.27.4″ _module_preset=”default” max_height=”1000px” custom_margin=”-6px||-4px|||” custom_padding=”5px||9px|||” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”||0px|||” custom_padding=”||6px|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);||}||||selector:active {|| transform: scale(0.95);||}” locked=”off” global_colors_info=”{}”]<\/p>\n

A finished example of a fundraising page we made<\/em><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”17px” custom_margin=”15px|||||” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);||}||||selector:active {|| transform: scale(0.95);||}” global_colors_info=”{}”]<\/p>\n

I remembered sites like Kickstarter that invoked an urgency by displaying a clear progress goal and time delay on their website. The idea here would be that donors can see how a donation of as little as 5 euros could help turn a kid’s life around for the better. And after donating they would get a progress report a while later with a \u201cThank You\u201d letter detailing the fate of the kid() they helped.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#cfdcee” custom_padding=”11px||54px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.2″ _module_preset=”default” custom_margin=”-6px|auto||auto||” custom_padding=”7px||1px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Prototyping” _builder_version=”4.27.4″ _module_preset=”default” title_text_align=”center” title_text_color=”#0E84F9″ title_font_size=”44px” custom_padding=”25px|||||” custom_css_free_form=”selector {|| position: relative;||}||||selector::after {|| content: %22%22;|| position: absolute;|| left: 0;|| bottom: -2px;|| width: 0;|| height: 2px;|| background: #1F90FF;|| transition: width 0.3s ease-in-out;||}||||selector:hover::after {|| width: 100%;||}||” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#242222″ text_font_size=”17px” text_orientation=”center” custom_margin=”-5px||23px||false|false” custom_padding=”0px||0px|||” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);|| }||||selector:active {|| transform: scale(0.95);||}” locked=”off” global_colors_info=”{}”]<\/p>\n

<\/span><\/span><\/span>With the core concept loop firmly established:<\/span><\/span><\/p>\n

1. Get audience attention through Pinterest ads -><\/span><\/p>\n

2. Empathize audience with the children through short stories -><\/p>\n

3. Show progress needed to change the life of a child for the better (and then repeat)<\/p>\n

 <\/p>\n

We started working on prototyping what the website donation page would look like.<\/p>\n

<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2025\/09\/Prototype-of-the-Wish-Journey-673×1024.png” title_text=”Prototype of the Wish Journey” align=”center” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#242222″ text_font_size=”17px” text_orientation=”center” custom_margin=”-5px||23px||false|false” custom_padding=”0px||0px|||” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);|| }||||selector:active {|| transform: scale(0.95);||}” locked=”off” global_colors_info=”{}”]<\/p>\n

<\/span>When we’re satisfied with the wireframes of the site, we then divided team members, where one member would remain working on the page while the other half would focus on creating and finishing the campaign book that explain in detail our concept to MAW (I was part of the campaign book work team).<\/p>\n

<\/span><\/p>\n

[\/et_pb_text][et_pb_gallery gallery_ids=”26999,27000,27001,26281″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/et_pb_gallery][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”-29px||0px|||” custom_padding=”||6px|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);||}||||selector:active {|| transform: scale(0.95);||}” locked=”off” global_colors_info=”{}”]<\/p>\n

These were the pages I worked on<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”13px||52px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” min_height=”227.8px” custom_margin=”-1px|auto||auto||” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Project Conclusion” _builder_version=”4.27.4″ _module_preset=”default” title_text_align=”center” title_text_color=”#0E84F9″ title_font_size=”44px” custom_padding=”25px|||||” custom_css_free_form=”selector {|| position: relative;||}||||selector::after {|| content: %22%22;|| position: absolute;|| left: 0;|| bottom: -2px;|| width: 0;|| height: 2px;|| background: #1F90FF;|| transition: width 0.3s ease-in-out;||}||||selector:hover::after {|| width: 100%;||}||” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#242222″ text_font_size=”17px” text_orientation=”center” custom_margin=”-5px||23px||false|false” custom_padding=”0px||0px|||” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);|| }||||selector:active {|| transform: scale(0.95);||}” locked=”off” global_colors_info=”{}”]<\/p>\n

<\/span>We managed to finish the project in time and delivered the:<\/p>\n

1 HIFI of the donation website page, 2 the campaign book (both of which we designed through the use of the brand guide that MAW provided us with) and 3 even managed to make a video to further explain the project.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2025\/09\/Make-a-wish-hifi-page-595×1024.png” title_text=”Make a wish – hifi page” align=”center” _builder_version=”4.27.4″ _module_preset=”default” max_width=”52%” custom_margin=”||40px|||” border_radii=”on|25px|25px|25px|25px” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2025\/09\/Make-a-wish-marketing-CampagneBoekje.pdf” url_new_window=”on” button_text=”See the Marketing campaign book” button_alignment=”center” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”772babcc-9554-4d17-965e-1f208b6b0c22″ button_text_color=”#FFFFFF” button_bg_color=”#0e84f9″ button_border_radius=”10px” button_font=”|700||on|||||” background_layout=”dark” custom_margin=”|20px||0px|false|false” custom_margin_tablet=”|20px||0px|false|false” custom_margin_phone=”|0px|||false|false” custom_margin_last_edited=”on|desktop” animation_style=”slide” animation_direction=”left” animation_direction_tablet=”left” animation_direction_phone=”bottom” animation_direction_last_edited=”on|phone” custom_css_free_form=”selector:hover {|| background-color: orange !important;|| transform: scale(1.1);|| transition: all 0.3s ease-in-out;||}||||selector:active {|| transform: scale(0.95);||}” locked=”off” global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#242222″ text_font_size=”17px” text_orientation=”center” custom_margin=”-5px||23px||false|false” custom_padding=”0px||0px|||” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);|| }||||selector:active {|| transform: scale(0.95);||}” locked=”off” global_colors_info=”{}”]<\/p>\n

<\/span>Sadly, Make a Wish did not choose our project to use for their next ad campaign.<\/p>\n

Nonetheless, I am still very proud to have worked on this project and the team members that I worked alongside, and at the end of the day as long as children got help and didn’t have to suffer that is a win in my book.<\/p>\n

(And hey, if you’re interested, you can read what they had to say about me down below in the testimonials.)<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Conclusion” _builder_version=”4.27.4″ background_color=”#FFFFFF” custom_margin=”0px|||||” custom_padding=”0px||21px|||” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_color=”#ffffff” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Feature Area” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.4″ background_color=”#cfdcee” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”|auto|41px|auto||” custom_padding=”0px|||” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”200px|10%||10%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_text_color=”#FFFFFF” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” custom_margin=”-151px||2px|||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” custom_css_free_form=”selector {|| position: relative;||}||||selector::after {|| content: %22%22;|| position: absolute;|| left: 0;|| bottom: -2px;|| width: 0;|| height: 2px;|| background: #1F90FF;|| transition: width 0.3s ease-in-out;||}||||selector:hover::after {|| width: 100%;||}||” locked=”off” global_colors_info=”{}”]<\/p>\n

Impacts<\/span><\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#0A0000″ text_font_size=”17px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”||15px|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);||}||||selector:active {|| transform: scale(0.95);||}” locked=”off” global_colors_info=”{}”]<\/p>\n

At the end of the project, the team and I provided the Make a Wish Foundation with:<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_blurb title=”A High Fidelity Concept” use_icon=”on” font_icon=”||fa||900″ icon_color=”#0E84F9″ image_icon_background_color=”#FFFFFF” icon_placement=”left” image_icon_width=”25px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”||||||||” header_text_color=”#0E84F9″ header_font_size=”18px” header_line_height=”1.2em” body_text_color=”#0A0000″ body_font_size=”17px” background_layout=”dark” min_height=”68.2px” custom_margin=”10px||40px|||” custom_padding=”||0px|||” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);||}||||selector:active {|| transform: scale(0.95);||}” border_radii_image=”on|5px|5px|5px|5px” icon_font_size=”16px” global_colors_info=”{}”]<\/p>\n

Through which our client can experience the advertisement campaign’s look and feel from the audience’s perspective.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”A Campaign Book ” use_icon=”on” font_icon=”||fa||900″ icon_color=”#0E84F9″ image_icon_background_color=”#FFFFFF” icon_placement=”left” image_icon_width=”25px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”||||||||” header_text_color=”#0E84F9″ header_font_size=”18px” header_line_height=”1.2em” body_text_color=”#0A0000″ body_font_size=”17px” background_layout=”dark” min_height=”68.2px” custom_margin=”10px|||” custom_padding=”||29px|||” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);||}||||selector:active {|| transform: scale(0.95);||}” border_radii_image=”on|5px|5px|5px|5px” icon_font_size=”16px” global_colors_info=”{}” background__hover_enabled=”on|desktop”]<\/p>\n

That explains in detail how our ad campaign concept works.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”A Video Pitch” use_icon=”on” font_icon=”||fa||400″ icon_color=”#0E84F9″ image_icon_background_color=”#FFFFFF” icon_placement=”left” image_icon_width=”25px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”||||||||” header_text_color=”#0E84F9″ header_font_size=”18px” body_font=”Lora||||||||” body_text_color=”#0A0000″ body_font_size=”17px” custom_margin=”7px||0px|||” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” custom_css_free_form=”selector {|| transform: scale(1); \/* Explicitly define the normal state *\/|| transition: all 0.3s ease-in-out;||}||||selector:hover {|| transform: scale(1.1);||}||||selector:active {|| transform: scale(0.95);||}” border_radii_image=”on|5px|5px|5px|5px” icon_font_size=”16px” global_colors_info=”{}”]<\/p>\n

To further explain our fundraising campaign concept<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”0px|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src_webm=”https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2024\/12\/Share-Your-Wish-Journey-Pitch.mp4″ image_src=”https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2024\/12\/Make-a-wish-journey-advertentie.png” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”24px|||||” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}” custom_margin_last_edited=”on|tablet” custom_margin_tablet=”10px||||false|false” sticky_enabled=”0″ title_text=”Share Your Wish Journey – Pitch” src=”https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2024\/12\/Share-Your-Wish-Journey-Pitch.mp4″ custom_margin_phone=”10px||||false|false”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-16px|auto||auto||” custom_padding=”3px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Testimonials” _builder_version=”4.27.4″ _module_preset=”default” title_text_align=”center” title_text_color=”#0E84F9″ title_font_size=”44px” custom_padding=”25px|||||” hover_enabled=”0″ custom_css_free_form=”selector {|| position: relative;||}||||selector::after {|| content: %22%22;|| position: absolute;|| left: 0;|| bottom: -2px;|| width: 0;|| height: 2px;|| background: #1F90FF;|| transition: width 0.3s ease-in-out;||}||||selector:hover::after {|| width: 100%;||}||” locked=”off” global_colors_info=”{}” custom_margin_last_edited=”on|phone” custom_margin=”||40px||false|false” sticky_enabled=”0″ custom_margin_tablet=”||-20px||false|false” custom_margin_phone=”||-20px||false|false”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Testimonials – Guardian360″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”-8px|auto||auto||” custom_padding=”5px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” background_color=”#0a0a09″ custom_margin=”||35px|||” custom_css_free_form=”.custom-testimonial {|| padding: 30px;|| border-radius: 20px;|| color: white;|| font-family: inherit;||}||||.testimonial-header {|| display: flex;|| align-items: flex-start;|| margin-bottom: 25px;||}||||.testimonial-image {|| width: 70px;|| height: 70px;|| border-radius: 50%;|| margin-left: -5px;|| margin-right: 20px;|| margin-top: -15px;|| flex-shrink: 0;|| object-fit: cover;||}||||.testimonial-author-info {|| flex: 1;||}||||.author-name {|| font-size: 24px;|| font-weight: bold;|| margin: 0 0 -8px 0;|| color: white;||}||||.author-position {|| color: #0e84f9;|| font-size: 16px;|| margin: 0;||}||||.testimonial-content p {|| line-height: 1.6;|| font-size: 16px;|| margin-top: -10px;|| color: white;||}” border_radii=”on|25px|25px|25px|25px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n

<\/p>\n
\"https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2022\/07\/Bram-Klein-compressed.jpg\" <\/p>\n
<\/p>\n

Bram Klein<\/h3>\n

UX Design Student, The Hague University (HHS)<\/pee> <\/div>\n

<\/div>\n

<\/p>\n

Axel strikes with momentum and purpose.\u2028Aware of what makes designs work, backed up by the communication skills to make complex matters obvious. Axel\u2019s eye for efficiency and work ethic make him a valuable team member.<\/pee> <\/div>\n

<\/div>\n

[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” background_color=”#0a0a09″ custom_css_free_form=”.custom-testimonial {|| padding: 30px;|| border-radius: 20px;|| color: white;|| font-family: inherit;||}||||.testimonial-header {|| display: flex;|| align-items: flex-start;|| margin-bottom: 25px;||}||||.testimonial-image {|| width: 70px;|| height: 70px;|| border-radius: 50%;|| margin-left: -5px;|| margin-right: 20px;|| margin-top: -15px;|| flex-shrink: 0;|| object-fit: cover;||}||||.testimonial-author-info {|| flex: 1;||}||||.author-name {|| font-size: 24px;|| font-weight: bold;|| margin: 0 0 -8px 0;|| color: white;||}||||.author-position {|| color: #0e84f9;|| font-size: 16px;|| margin: 0;||}||||.testimonial-content p {|| line-height: 1.6;|| font-size: 16px;|| margin-top: -10px;|| color: white;||}” border_radii=”on|25px|25px|25px|25px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n

<\/p>\n
\"https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2022\/07\/Kevin-Martis-compressed-e1657234383536.jpg\" <\/p>\n
<\/p>\n

Kevin Martis<\/h3>\n

UX Design Student, The Hague University (HHS)<\/pee> <\/div>\n

<\/div>\n

<\/p>\n

Only one way to describe this person: hard worker. Axel is an amazing team member with great communication skill and likes to make tons of jokes. He\u2019s a man of his word and always delivers quality to his work. Axel was a valuable member of our team.<\/pee> <\/div>\n

<\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Other Recent Works Section” _builder_version=”4.27.4″ background_color=”#cfdcee” custom_margin=”|||” custom_padding=”0px||7px|||” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Other Recent Works Area” _builder_version=”4.16″ custom_margin=”|auto|-17px|auto||” custom_padding=”55px||48px|||” animation_style=”fade” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”|700||on|||||” text_text_color=”#0e84f9″ text_font_size=”42px” text_line_height=”1.2em” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”||17px|||” custom_css_free_form=”selector {|| position: relative;||}||||selector::after {|| content: %22%22;|| position: absolute;|| left: 0;|| bottom: -2px;|| width: 0;|| height: 2px;|| background: grey;|| transition: width 0.3s ease-in-out;||}||||selector:hover::after {|| width: 100%;||}||” global_colors_info=”{}”]<\/p>\n

Other Projects<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#131414″ width=”90%” max_width=”1104px” module_alignment=”center” min_height=”300.1px” custom_margin=”|157px|50px|234px||” custom_padding=”1px|0px|0px|||” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset2″ locked=”off” global_colors_info=”{}” max_width__hover_enabled=”off|desktop”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2024\/12\/Guardian360-Lighthouse-Gamification-Example.gif” title_text=”Guardian360 Lighthouse Gamification Example” url=”https:\/\/www.axelnieuwland.com\/?page_id=25840″ _builder_version=”4.27.4″ _module_preset=”default” transform_translate=”-4px|1px” transform_translate_linked=”off” module_alignment=”right” custom_margin=”-5px|-19px||-10px||” custom_padding=”|||0px||” border_radii=”off|20px|||20px” border_width_all=”4px” border_color_all=”RGBA(255,255,255,0)” locked=”off” global_colors_info=”{}” border_color_all__hover_enabled=”off|desktop” border_radii__hover_enabled=”off|desktop”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#FFFFFF” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_scale_linked=”off” transform_translate=”11px|0px” transform_translate_tablet=”30px|0px” transform_translate_phone=”25px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” min_height=”32px” custom_margin=”||1px|-34px||” custom_padding=”22px||0px|||” transform_styles_tablet=”” transform_styles_phone=”” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

<\/span><\/span>Gamification and Cybersecurity<\/span><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|300|||||||” text_text_color=”#FFFFFF” text_font_size=”18px” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate=”9px|0px” transform_translate_tablet=”17px|0px” transform_translate_phone=”23px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” min_height=”5.8px” custom_margin=”|||-30px||” transform_styles_tablet=”” transform_styles_phone=”” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

<\/span><\/span>UX Design<\/span> \/ Research<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|300|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_scale_linked=”off” transform_scale_linked_phone=”off” transform_translate=”-21px|0px” transform_translate_tablet=”-71px|0px” transform_translate_phone=”7px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_translate_linked_phone=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” background_layout=”dark” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”100%” module_alignment=”center” custom_margin=”|||-31px||” custom_margin_tablet=”|||-31px||” custom_margin_phone=”|||-31px||” custom_margin_last_edited=”on|tablet” custom_padding=”|||0px|false|false” custom_padding_tablet=”|||126px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|desktop” transform_styles_tablet=”” transform_styles_phone=”” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

<\/span><\/span>Removing frustration through Gamification to ensure network safety.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.axelnieuwland.com\/?page_id=25840″ button_text=”View Case Study” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#0E84F9″ button_border_color=”RGBA(255,255,255,0)” button_border_radius=”10px” button_font=”–et_global_body_font|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”5px|8px” transform_translate_tablet=”40px|8px” transform_translate_phone=”40px|8px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” background_layout=”dark” custom_margin=”|68px|29px|||” transform_styles_tablet=”” transform_styles_phone=”” custom_css_free_form=”selector:hover {|| background-color: orange !important;|| transform: scale(1.1);|| transition: all 0.3s ease-in-out;||}||||selector:active {|| transform: scale(0.95);||}” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#131414″ width=”90%” max_width=”1104px” module_alignment=”center” min_height=”257.1px” custom_margin=”|157px|50px|234px||” custom_padding=”1px|0px|2px|||” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset2″ locked=”off” global_colors_info=”{}” max_width__hover_enabled=”off|desktop”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2025\/04\/CheckpointHumanShowcaseXR3.mp4″ image_src=”https:\/\/www.axelnieuwland.com\/wp-content\/uploads\/2024\/10\/Checkpoint-Human-Homepage-image-1024×318.png” play_icon_color=”#FFFFFF” _builder_version=”4.27.4″ _module_preset=”default” transform_scale=”99%|100%” transform_scale_linked=”off” module_alignment=”right” custom_margin=”|-15px||||” border_radii=”off|20px|||20px” border_width_all=”4px” border_color_all=”RGBA(255,255,255,0)” locked=”off” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#FFFFFF” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_scale_linked=”off” transform_translate=”11px|0px” transform_translate_tablet=”30px|0px” transform_translate_phone=”60px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”90%” max_width_last_edited=”on|phone” min_height=”32px” custom_margin=”||1px|-34px||” custom_padding=”22px||0px|||” transform_styles_tablet=”” transform_styles_phone=”” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

<\/span><\/span>Exploring the Virtual Senses<\/span><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|300|||||||” text_text_color=”#FFFFFF” text_font_size=”18px” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate=”9px|0px” transform_translate_tablet=”31px|0px” transform_translate_phone=”54px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”90%” max_width_last_edited=”on|phone” min_height=”5.8px” custom_margin=”|||-30px||” transform_styles_tablet=”” transform_styles_phone=”” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

<\/span>UX Design<\/span> \/ Programming <\/span>\/ Project Lead<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|300|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”10px|0px” transform_translate_tablet=”25px|0px” transform_translate_phone=”3px|0px” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” background_layout=”dark” width=”100%” width_tablet=”100%” width_phone=”85%” width_last_edited=”on|phone” max_width=”100%” max_width_tablet=”100%” max_width_phone=”85%” max_width_last_edited=”on|phone” custom_margin=”|||-31px||” transform_styles_tablet=”” transform_styles_phone=”” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

<\/span><\/span>An interactive experience <\/span>where not all is as it seems.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.axelnieuwland.com\/?page_id=25840″ button_text=”View Case Study” button_alignment=”center” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#0E84F9″ button_border_color=”RGBA(255,255,255,0)” button_border_radius=”10px” button_font=”–et_global_body_font|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_scale_linked=”off” transform_translate=”10px|8px” transform_translate_tablet=”40px|8px” transform_translate_phone=”40px|8px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” background_layout=”dark” custom_margin=”|68px|29px|||” transform_styles_tablet=”” transform_styles_phone=”” custom_css_free_form=”selector:hover {|| background-color: orange !important;|| transform: scale(1.1);|| transition: all 0.3s ease-in-out;||}||||selector:active {|| transform: scale(0.95);||}” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Perception Changing Marketing Campaign Changing perceptions to save lives.Sector\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 NonprofitClient\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 Make a Wish FoundationMy Role\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-25867","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.axelnieuwland.com\/index.php?rest_route=\/wp\/v2\/pages\/25867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.axelnieuwland.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.axelnieuwland.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.axelnieuwland.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.axelnieuwland.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25867"}],"version-history":[{"count":95,"href":"https:\/\/www.axelnieuwland.com\/index.php?rest_route=\/wp\/v2\/pages\/25867\/revisions"}],"predecessor-version":[{"id":27099,"href":"https:\/\/www.axelnieuwland.com\/index.php?rest_route=\/wp\/v2\/pages\/25867\/revisions\/27099"}],"wp:attachment":[{"href":"https:\/\/www.axelnieuwland.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}